Eco-Living: Clean Beauty Brands
The cosmetics industry has long been plagued by the presence of harmful chemicals commonly found in traditional makeup products, which can lead to skin irritation, hormone disruption, allergic reactions and other health issues.
Thankfully, a growing number of clean makeup brands are revolutionising the industry by prioritising the creation of safe and effective products. Not only do these alternatives offer comparable or superior performance to conventional makeup brands, but they use natural and organic ingredients that provide nourishing benefits to the skin, contributing to long-term skin health and protection against environmental stressors.
As an added benefit, these clean makeup brands champion animal welfare and environmental sustainability. Many of them are committed to vegan formulations, cruelty-free practices, and eco-friendly packaging solutions, minimising harm to animals, the environment, and ultimately, to consumers.
Ilia
ILIA’s motto is to have “Skin that looks like skin”, through formulas that work for all skin types, even the most sensitive ones. Founded in 2011 in Vancouver by Sasha Plavsic, ILIA is a natural beauty brand, powered by skincare. My everyday favourites are the Limitless Lash Mascara and Lip Wrap Reviving Balm.
Kosas
Founded by a chemist dedicated to clean and quality cosmetics, the brand’s natural beauty collection is filled with nourishing botanical ingredients. Kosas is on a mission to reinvent beauty routines through intentional formulas and it’s working. I love their Revealer Concealer and the Tinted Air Brow is a crowd favourite.
Saie
From researching and choosing the best ingredients to vetting where they’re sourced, all of Saie’s formulations are developed with a conscious approach to people and planet. The brand is built on the simple idea of feeling good and doing good. My hero products: Slip Tint in 3.5, Glowy Super Gel in Sunglow, Sun Melt in Light Bronze, Dew Blush in Peachy, and Glow Sculpt in Quartzglow.
RMS Beauty
RMS Beauty sets new industry standards by transforming the way women use makeup. Products are formulated with raw, food-grade, organic ingredients in their natural state, allowing their healing attributes to penetrate and nourish the skin. This approach combines skin-loving ingredients with mineral pigments, resulting in cosmetics that can help improve skin health and provide anti-aging effects.
MERIT Beauty
Tower 28
Tower 28 is all about high performance beauty products made with non-irritating ingredients designed for sensitive skin. The founder Amy Liu, who suffered from eczema, made it a priority for the brand to be certified by the National Eczema Association’s seal of acceptance. They are the first beauty brand that’s 100% clean, vegan, and free of every known skin irritant.
Kjaer Weis
Launched in the spring of 2010, Kjaer Weis is the ultimate in eco-luxury makeup. The range contains no parabens, silicones, petrochemicals, artificial colour or fragrance and have led the way in sustainable beauty, with their purpose-built, refillable products and long-lasting reusable packaging.
Ere Perez
Ere Perez is a natural skincare and makeup brand, created for clean, conscious living. Based in Australia, they pride themselves on providing affordable, quality, sleek and healthy makeup with natural ingredients.
100% Pure
100% Pure is one of the healthiest and purest lines of cosmetics available today. Their natural makeup line is made from antioxidant and vitamin-packed fruits, plants and vegetables. I’ve heard great things about their Ultra Lengthening Mascara and I love their Bright Eyes Masks!
Jones Road
Founded by Bobbi Brown in 2020, Jones Road entered the beauty industry with a vision to create products that are both clean and multi-purpose, whilst always delivering high-performance results. They follow guidelines even more stringent than those of the E.U. to eliminate over 2,700 potentially harmful ingredients from their formulas.
Alima Pure
Alima Pure is a female-founded, 100% carbon neutral company that creates flawless makeup with only the purest natural ingredients. Based in Portland, Oregon, they make gentle products using clean, non-toxic ingredients designed for everyone.
Westman Atelier
Founder Gucci Westman believes that cosmetics should do more than enhance – they should calm, replenish and balance to create the perfect canvas. Their line of creamy foundations, blushes and bronzers are consciously made using clean, plant-based actives that improve your complexion over time.
